Published: 14 March 2024
1. Introduction
These Terms and Conditions ("Terms") constitute a legally binding agreement between you ("Subscriber", "you", or "your") and Dark Horse Technologies Ltd t/a Omega Crop ("Omega Crop", "we", "us", or "our"), governing the use of the Daily Grass Cover Prediction Service (the "Service") available at https://www.omegacrop.com/solutions/grass-prediction. By subscribing to, accessing, or using our Service, you confirm that you have read, understood, and agree to be bound by these Terms, including any additional terms and policies referenced herein.
2. Service Overview
Omega Crop's Service provides UK farmers with daily grass cover predictions to assist in optimising grazing and feed management. The Service is offered through an annual subscription, which may include promotional discounts and/or a free trial period as specified during the subscription process. The Service is intended for internal business purposes only and shall not be used for any public purposes.
3. Subscription
3.1. Subscription Activation: Your subscription is activated upon successful payment and will continue for a term of one year ("Subscription Term").
3.2. Automatic Renewal: Your subscription will automatically renew for successive one-year terms unless you cancel it at least 1 days before the end of the current Subscription Term. We will provide you with a renewal notice at least 7 days before the renewal date.
3.3. Free Trial Period: If a free trial period is offered, you will have full access to the Service for the trial period. Unless you cancel before the trial period expires, your subscription will automatically start, and you will be billed for the annual subscription fee.
3.4. Discounts and Offers: Any discounts or promotional offers are valid only for the term specified at the time of the offer and may be subject to additional terms and conditions.
4. Payment and Billing
4.1. Fees: The annual subscription fee is as stated at the time of your subscription or renewal, and it may change for future renewals.
4.2. Payment Method: We accept payments through methods detailed on our website. By submitting a payment, you authorise us to charge the selected payment method.
4.3. Late Payment: If payment is not received by the due date, your service may be suspended or terminated. We will provide notice of non-payment before suspension or termination.
5. User Responsibilities
5.1. Account Information: You must provide accurate, current, and complete information about yourself and your farming operation. You are responsible for maintaining the confidentiality of your account and password.
5.2. Compliance: You agree to use the Service solely for internal business purposes and not for any public purposes. You further agree to comply with these Terms and all applicable laws, regulations, and guidelines.
6. Intellectual Property Rights
All intellectual property rights in the Service, including software, databases, text, graphics, and predictive models, as well as data contributed-to OR input-into the service is owned by Omega Crop and can be used to improve the services offered by Omega Crop. Your subscription grants you a non-exclusive, non-transferable, revocable license to use the Service for your internal business purposes in accordance with these Terms.
7. Limitations of Liability
Omega Crop will not be liable for any direct, indirect, incidental, special, consequential, or punitive damages arising out of or in connection with your use of the Service. Our total liability under these Terms will not exceed the amount paid by you for the Service in the 12 months preceding the claim.
8. Termination
We reserve the right to terminate your subscription and access to the Service with immediate effect if you breach any of these Terms, including the misuse of the Service for public purposes, with no obligation to offer a refund for any prepaid but unused subscription fees.
9. Modifications to Terms
Omega Crop reserves the right to modify these Terms at any time. We will notify you of significant changes and your continued use of the Service after such notification will constitute acceptance of the modified Terms.
10. Governing Law and Jurisdiction
These Terms shall be governed by and construed in accordance with the laws of England and Wales. Any disputes arising out of or related to these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.
11. Contact us
If you have any questions about these Terms or otherwise need to contact us for any reason, you can reach us by email at grass@omegacrop.com or by mail at Attn: Dark Horse Technologies Ltd, 71-75 Shelton Street, London, Greater London, United Kingdom, WC2H 9JQ.
Published: 14 March 2024
About: Dark Horse Technologies Ltd (Trading as “Omega Crop”), 71-75 Shelton Street, London, Greater London, United Kingdom, WC2H 9JQ. (“us/our/we/OMC”) recognises the importance of data privacy. In this Privacy Policy, we describe how we collect, use, and disclose information that we obtain about users of our website omegacrop.com (the “Site”) and all services available through our Site (collectively, the Site, and the services available through it, are the “Services”).
Acceptance: By using any of our Services (and provided consent where appropriate), you agree that any information that we collect from or about you through our Services, including personal information, anonymous information, and aggregate information, will be handled as described in this Privacy Policy.
Entire agreement: Your use of our Services, and any dispute over privacy, is subject to this Privacy Policy and any other applicable agreements between you and us, such as our Terms of Use, including any applicable limitations on damages and the resolution of disputes.
Changes: We reserve the right to make changes to this Policy at any given time. If you want to make sure that you are up to date with the latest changes, please be sure to check back periodically. We will post any changes, including any material changes, to this Privacy Policy on our Site.
Children and privacy: We do not solicit or target persons under 18 years of age. We do not knowingly collect any information relating to children under the age of 18. By submitting information to us you represent that you are over the age of 18 and if we discover that a child under 18 has provided us with personal information, we will promptly delete such personal information from our systems.
Applicable Laws: We value our users’ privacy, and we comply with all applicable data privacy laws of the jurisdictions in which we operate, including the General Data Protection Regulation ((EU) 2016/679); the UK’s Data Protection Act 2018; the Privacy and Electronic Communications Directive 2002/58/EC (as updated by Directive 2009/136/EC) and the Privacy and Electronic Communications Regulations 2003 (SI 2003/2426) as amended, collectively the “Data Laws”. The specific law that will apply to you and your data will be determined by the location in which you live: if you live in Europe, the EU GDPR will apply, and if you live in the UK, the UK’s Data Protection Act 2018 will apply. Any reference to ‘personal data’ within this Policy, has the meaning ascribed to it by either of these applicable regulations. If you are a resident of California, USA, the California Consumer Privacy Act may be applicable as explained in this Policy.
We collect information about you directly from you, from third parties, and automatically through your use of our Services. We may combine information collected from or about you from these various sources. You have choices about the data we collect. When you are asked to provide personal data, you may decline. But if you choose not to provide data that is necessary to provide a product or feature, you may not be able to use that product or feature. The data we collect depends on the context of your interactions with OMC, the choices you make, including your privacy settings, and the products and features you use.
We collect information about you directly from you as you input the information to our Services.
We will collect your personal details (which may or may not be considered personal data within the meaning of the Data Laws) including but not limited to your real name, username, telephone, location, email address and any other information you submit when you access our Site and opt to input data.
If you sign up to receive news or updates from us, we will collect information such as your email address, or your business name and location and other contact information if you provide us with it.
If you contact us in any manner we will keep any information you provide to us including records of correspondence, and you should be aware that from time to time we monitor and may record telephone calls and written correspondence for training and security purposes.
If you provide feedback or testimonials to us, or take part in any customer survey, or participate in events, promotions, product, feature or service launches, or competitions, we will keep any information you provide.
If you’re just browsing our Site or otherwise making any use of our Services we will collect different data as you do it, some of which may be considered personal data:
A record of all of your activity on our services including communication logs and search histories;
Some of these activities are a bit more detailed so please read below about the specifics of some of these data types and how we collect them from you.
We automatically collect information about you through your use of our Site or Services, including, without limitation:
Please see our Cookies and Other Tracking Mechanisms section below for more information. We may combine information we collect automatically with information we collect directly from you or from third parties.
We process data, including personal data (as may be defined by Data Laws), that we collect from you for the following legitimate purposes:
We use the information we collect about you:
We use the information we collect about you:
Our communications with you may include communications via email. Please see our section regarding Your Choices for more information about how to change your communications preferences.
We use the information we collect about you:
We use the information we collect about you:
We use the information we collect about you to comply with applicable legal or regulatory obligations, including as part of a judicial proceeding; to respond to a subpoena, warrant, court order, or other legal process; or as part of an investigation or request, whether formal or informal, from law enforcement or a governmental authority.
We use aggregate information about our users and non-personal information that we collect:
We may disclose your information, including personal information, as described to you at the time of collection and/or in accordance with this Privacy Policy as follows:
We may disclose your information to current or future affiliates or subsidiaries for research, marketing, and other purposes consistent with this Privacy Policy. Within our corporate family of companies, we may require to share your information to allow us to provide the services to you, if our companies support us in the context of being service providers, which may include, data hosting, server maintenance, customer support, data analytics, marketing, legal and financial services, payment processing and safety and security services.
We may disclose your information to our vendors, service providers, agents, or others who perform functions on our behalf. For example, we may disclose your information to third-party service providers to process payments on our behalf.
We may disclose your information to another entity in connection with, including during negotiations of, an acquisition or merger, sale or transfer of a business unit or assets, bankruptcy proceeding, or as part of any other similar business transfer to a buyer or prospective buyer of our business, our professional advisers, such as our lawyers, where it is necessary for them to advise and to any other persons if we are under a duty to disclose or share your information in order to comply with any legal obligation.
We may disclose your information to protect the safety, rights, property, or security of OMC, the Services, any third party, our users, or the general public; to detect, prevent, or otherwise address fraud, security, or technical issues, or loss or risk to life or threat of serious harm; to prevent or stop activity which OMC, in its sole discretion, may consider to be, or to pose a risk of being, an illegal, unethical, or legally actionable activity; to use as evidence in litigation; and to enforce this Privacy Policy or our Terms of Use.
We may be required by law e.g. through potential or actual litigation, court order, public or governmental authorities, or rules and regulations within or out with your country of residence to disclose all or part of your information to third parties. We may also deem it necessary to make such a disclosure in the event of an issue of national security, law enforcement or other such similar situations as we deem necessary including, for example, allegations of alleged infringement of copyright, trademarks or other third parties’ rights by users or any criminal activity, whether formal or informal, from law enforcement or a government official.
We may disclose aggregate, anonymous, or de-identified information about users for marketing, advertising, research, compliance, or other purposes.
We may share your information with our affiliates or third parties to develop and deliver targeted advertising to you of our or third party products and services, or to help us to prepare marketing reports. We may send you information about our or our affiliates’ products and services, news and offers, and selected third party products and services that we think may be of interest to you. We may do this by contacting you through your email address or mobile phone number that you have provided. Any communication received from us, as consented to by you, will clearly state that it is being sent by us. You have the option to opt-out of our marketing communications at any time (see below).
If you have consented to receive marketing communications from third parties your data may be passed on to such third parties as we enter into data sharing agreements with, from time to time, for marketing and analytical reporting purposes. We cannot be held liable for the content of the third party’s communications or products/services they are promoting. If you have provided this consent, but change your mind, you can opt-out at any time (see below). Please be advised that you will also require to contact the individual third parties who have been marketing to you if you wish to stop receiving their communications directly.
If you change your mind about the marketing consent you have granted to us, you can follow the opt out procedures contained in any marketing email, or you can opt out by emailing us at support@omegacrop.com
Please be aware that it may take up to ten (10) business days for us to process opt-out requests. Opting out of marketing emails will not impact upon email communications you may continue to receive which are relevant to the administration of your account, or relative to any other Services you have requested to receive from us (unless those have been opted out of also).
We, or our service providers, may collect information about your computer or mobile device by using Cookies. Cookies are small text files that are placed on your computer by websites that you visit and provide statistical data to us, that does not identify you personally but tell us a lot about your browsing habits to tailor your user experience to suit your needs. We use cookies to enhance our security, help us gather information during subscription and understand our web traffic trends and to share your non-personal information with carefully selected third parties for marketing purposes.
They enable us:
We use this cookie information to help improve the services we provide to you. When you visit the publicly available sections of the Services, a session ID cookie is placed on your computer that only lasts while you’re visiting. We also place persistent cookies (also known as local storage devices) on user computers, so that we remember them to make your login in process faster and easier.
You have the right to choose whether or not to accept cookies and we explain how you can exercise this right below. However, please note that if you choose to refuse cookies you may not be able to use the full functionality of our Sites and the websites of other companies. You may block cookies in several ways:
You can also block cookies by changing your browser settings so that cookies from this Site cannot be placed on your computer or mobile device. In order to do this follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” facility). Disabling a cookie or category of cookie does not delete the cookie from your browser, you will need to do this yourself from within your browser.
Further information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.aboutcookies.org and www.youronlinechoices.eu.
This table shows fully the cookie functions and why they are used, although our uses may change over time and it is important that you revisit this page to understand these uses:
COOKIE FUNCTIONS
COOKIE PURPOSES
Analytics and research
We use the information collected by Google Analytics to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout?hl=en. We or our service providers use these tools to help us understand use of, and to improve, our Services, performance, and user experiences. These entities may use cookies and other tracking technologies, such as web beacons or local storage objects (LSOs), to perform their services.
We also use the information collected by Hotjar. If you have Cookies disabled, you won’t be tracked by any website using Hotjar. Most web browsers allow some control of most cookies through the browser settings. To find out what cookies have been set and how to manage and delete them, we recommend visiting All About Cookies (https://www.allaboutcookies.org/). You can opt-out of Hotjar here: https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies
We may use cookies and other devices, such as CAPTCHAs, to help keep the Site and our users safe and secure by protecting the Site from fraud and spam attacks to keep your data safe.
These cookies and local storage devices provide the functionality that our users enjoy, such as uploading of photographs, chats, instant messaging, your account settings etc. We also use cookies to help provide experiences, such as links to other social media sites. In some cases, the site feature you choose may allow a third party to place cookies or local storage devices on your computer. The third party who places cookies on your device is responsible for how they process their data you should always read their privacy policies including Twitter and Facebook whose own privacy policies apply.
Our Services do not respond to Do Not Track signals. For more information about Do Not Track signals, please click here. You may, however, disable certain tracking as discussed in the Cookies and Other Tracking Mechanisms section above (e.g., by disabling cookies).
OMC retains the data collected pursuant to this Privacy Policy for the period necessary to fulfil the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. Thereafter if the collected data is no longer needed for purposes specified in this Privacy Policy, OMC deletes all aforementioned data in its possession within a reasonable timeframe (not more than 2 years).
Irrespective of the above, OMC may still retain some of the data to the extent such retention is necessary to resolve disputes, enforce OMC user agreements, and comply with technical and legal requirements and constraints related to the security, integrity and operation of Services and international law enforcement or matters of dispute.
If your account is ever terminated by us, or you have been identified by us as a potential or otherwise threat to our business, our Services, our Site or our users, your email address will be retained on our internal blacklist for as long as we deem necessary to protect the business and its users.
The personal data that we collect from you may be transferred to, and stored at, a location which is different to where you ordinarily reside, in particular, if you are a resident of the European Economic Area (‘EEA’) we may transfer your data outside of the EEA to countries including but not limited to United States where we host our servers. By submitting your personal data to us, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy and we enter into appropriate binding processor agreements with any such parties in compliance with Data Laws.
International Data Laws give users a number of rights which you are free to exercise at any time regarding any personal data that you have provided to us. Some of these are rights required by law, if you reside in UK or EU states, for example, however, others are applicable to all users as we wish to ensure that you have open access to your data, and the ability to amend your consents easily. You can view, edit, or delete your personal data online for many OMC products. You can make choices about OMC’s collection and use of your data. How you can access or control your personal data will depend on which products you use. You can always contact OMC by support@omegacrop.com. We will respond to requests to access or delete your personal data promptly and in any case within any time limits set by applicable Data Laws.
You can request a copy of the personal data that we hold about you and we aim to respond within 14 to 30 days. To obtain a copy of your data, simply email our data protection team at support@omegacrop.com. We may request you to provide additional information in order to verify your identity to protect the disclosure of information. We need to make sure you are who you claim to be when requesting copies of data, and once we are satisfied about your identity we will email or post a copy of your data to you. If this verification stage involves you providing us with any identification documents, these documents will be viewed for the purpose of verifying your identity prior to us making any personal data disclosures to you, and will the identification documents will not be stored for any period of time longer than this, nor will they be used for any purpose whatsoever other than facilitating your request for access. If you are not a resident of the UK or EU, we reserve the right to charge a small administration fee for provision of this information, if so permitted by the data laws governing your place of residence.
We want to make sure we have everything right in our database so please simply contact us at to make any amendments to our records by emailing support@omegacrop.com
It’s ok to change your mind about what personal data you are allowing us to use and keep and what you don’t want us to use or keep. You can contact support@omegacrop.com. We have to advise you however, that opting out of some personal data processing/storage will result in a loss of functionality of the services and a reduced user experience.
You have the right to have all of your personal data erased when you stop using the services. Sometimes we need to keep a record of some data for security purposes (for example to assist law enforcement agencies with any criminal investigations) or for payment processing (to prove to banks that we were authorised to take payments from you if you pay to use the services). To request erasure of all of your personal data please contact support@omegacrop.com
We may be required to act in compliance with the California Consumer Privacy Act (CCPA) and this section applies to you as an individual if you are a resident of California, USA, with references to personal information having the meaning given in that Act.
We collect the following categories of Personal Information, as defined by the CCPA:
Inferences, Identifiers, Commercial Information, Employment Information, all of which is described at Section 2 of this Policy. This information is collected for the purposes described in Sections 3 and 5 of this Policy and shared as described in Sections 4 and 5.
If you reside in California, then under the CCPA you have the following rights:
Please note that Your Right to Access and Right to Deletion are not absolute and are subject to certain exceptions. For instance, we cannot disclose specific pieces of Personal Information if the disclosure would create a substantial, articulable, and unreasonable risk to the security of the Personal Information, your account with us or the security of the business’s systems of networks.
You have the right to understand how we share or sell your personal information (as described in this Privacy Policy), and importantly you have the right to opt out of having your Personal Information sold as defined in the CCPA. For this purpose, we do not “sell” your information as defined by the CCPA, and any sharing of your data (which is not governed by the CCPA) is explained in this Privacy Policy.
You have the right to appoint an authorised agent to submit a request to opt-out of the sale of personal information on your behalf if you provide the authorised agent written permission to do so. If you use an authorised agent to submit a request, he or she must provide their name, email address, phone number, and written permission from you that includes your contact information. We will contact you using the information provided and verify your identity directly with us. We cannot respond to your request to provide additional disclosures or delete any personal information if we cannot verify your identity and the authorised agent’s authority to make the request on your behalf. Written permission is not required if the agent provides proof of power of attorney.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to the Site/Services; any transmission is at your own risk. We take reasonable administrative, physical, and electronic measures designed to safeguard and protect your information from unauthorised access or disclosure. This includes using secure software, which encrypts the personal information you input, and storing your information in encrypted form behind a firewall designed to block access from outside our network. Although we use commercially reasonable efforts to safeguard the privacy of your information, transmissions on the Internet cannot be made absolutely secure. Moreover, we cannot assure you that your personal information that we collect will not be used or disclosed inconsistently with this privacy policy. We assume no responsibility or liability for disclosure of any of your information due to errors in transmission, unauthorised third-party access, or other causes beyond our reasonable control.
In using your information for legitimate purposes, we may combine data we collect to give you a more personalised experience. However, to enhance privacy, we have built in technological and procedural safeguards designed to prevent certain data combinations. For example, we store data we collect from you when you are unauthenticated (not signed in) separately from any account information that directly identifies you, such as your name, email address or phone number. Where any information is required to be disclosed to third party service providers to ensure the provision of Services to you, all such third parties are subject to strict data processing agreements.
You should take steps to protect against unauthorised access to your device and account by, among other things, choosing a robust password that nobody else knows or can easily guess and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorised password activity.
SOME STATES OR JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES, SO THE FOLLOWING LIMITATION AND EXCLUSIONS MAY NOT APPLY TO YOU. TO THE FULLEST EXTENT ALLOWED BY APPLICABLE LAW, UNDER NO CIRCUMSTANCES AND UNDER NO LEGAL THEORY (INCLUDING, WITHOUT LIMITATION, TORT, CONTRACT, STRICT LIABILITY, OR OTHERWISE) SHALL OMC (OR ITS LICENSOR(S) OR SUPPLIER(S)) BE LIABLE TO YOU OR TO ANY OTHER PERSON FOR (A) ANY INDIRECT, SPECIAL, INCIDENTAL, OR CONSEQUENTIAL DAMAGES OF ANY KIND, INCLUDING DAMAGES FOR LOST PROFITS, LOSS OF GOODWILL, WORK STOPPAGE, ACCURACY OF RESULTS, OR COMPUTER FAILURE OR MALFUNCTION, OR (B) ANY AMOUNT, IN THE AGGREGATE, IN EXCESS OF THE GREATER OF (I) $100 OR (II) THE AMOUNTS PAID BY YOU TO OMC IN CONNECTION WITH THE SERVICES IN THE THREE (3) MONTH PERIOD PRECEDING THIS APPLICABLE CLAIM, OR (C) ANY MATTER BEYOND OUR REASONABLE CONTROL.
Our Services may contain links to third-party websites and applications. Any access to and use of such linked websites and applications is not governed by this Privacy Policy but instead is governed by the privacy policies of those third parties. We are not responsible for the information practices of such third-party websites or applications and you should use caution and closely review any privacy policies applicable to any third-party websites or applications that may be linked to through our Site or Services.
This agreement and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with it or its subject matter or formation shall be governed by and construed in accordance with the law of England and Wales.
If you have questions about this Privacy Policy or the privacy aspects of our Services, please contact us at support@omegacrop.com
In accordance with the applicable UK and EU Data Laws, the following representatives are authorised to receive written communications on our behalf from the relevant supervising authorities and any data subjects exercising their rights under the UK Data Protection Act 2018, or the European General Data Protection Regulation:
UK Representative (in accordance with the UK Data Protection Act 2018):
Attn: Legal Department, Dark Horse Technologies Ltd, 71-75 Shelton Street, London, Greater London, United Kingdom, WC2H 9JQ.
We hope that we will be able to directly resolve any complaint that you may have, however, if you are not happy with how we handle any complaint, depending on your place of residence, you may be able to raise a complaint at any time to your country’s national data protection authority.